Hermès is famous for lifestyle accessory products known for their workmanship, brand and price. Besides leather, ties, women's fashion, perfume, watches, stationery, footwear, enamel, art of living, Hermès' most recognized product remains its signature silk scarves.
The modern Hermès scarf measures 90cm, weighs 65 grams and is woven from the silk of 250 mulberry moth cocoons. All Hermès scarves are hand-printed using multiple silk screens and the hems are all hand-stitched. Scarf motives range from flora, fauna to equestrian motifs. You also have symbols of prestige, like coats of arms, banners, and military insignia.
Two scarf collections per year are released, along with re-prints of older designs and limited editions. Since 1937, Hermès has produced over 2,500 designs, with the horse motif ones being particularly famous and popular. It is believed that during the holiday season, in the Paris locations, one scarf is sold at a rate of about 20 seconds.
New scarves retail at $375 USD and still account for a significant percentage of Hermès’s turnover. Hermes also markets two collections a year of cashmere silk blend scarves, which are priced at $550 to $950 USD. Despite the price the scarves are very popular. Famous patrons include Sharon Stone, Sarah Jessica Parker, Hillary Clinton, Mariah Carey, Elle McPherson, Madonna and Oprah Winfrey. |
